| Business Tourism Award-winning facilities In October 2007 Manchester CentralÕs unique contribution to the regionÕs business tourism sector was recognised at the Northwest Tourism Awards, beating off stiff competition to receive the prestigious ÔExcellence in Business Tourism AwardÕ. Chief Executive, Lesley Tomlinson firmly believes that Manchester Central reflects the personality of the city it represents to the national and international business tourism audience: ÒManchesterÕs Ôcan-doÕ attitude is something that Manchester Central embodies,Ó she said. ÒIt was thought impossible to hold a major political party conference in a city centre without causing massive disruption Ð at Manchester Central we made it happen. We believe that we have a part to play in projecting ManchesterÕs image to the world Ð whether by holding concerts that reinforce and celebrate the cityÕs fantastic reputation as a centre for music or by hosting major events that explore new ideas, echoing the cityÕs tradition for radical and innovative thinking.Ó Ò ManchesterÕs Ôcan-doÕ attitude is something that Manchester Central embodies. Future plans The objective now is to maximise the flexibility of the venueÕs facilities to meet the demanding needs of the 21st century business tourism market. In spring 2008, ManchesterÕs meeting place started a three-stage investment programme costing in excess of £20m. Redevelopment plans put together by renowned Manchester architects Stephenson Bell include a new and extended foyer area, an additional entrance plus extra catering, exhibition and seminar spaces. Tomlinson said: ÒWe know from the increased level of national and international enquiries that the demand is there for what Manchester Central offers. The challenge we have been addressing is how to add flexibility and capacity into our facilities without losing the distinctive and characterful nature that we know attracts people to us in the first place. With Stephenson BellÕs plans we feel that we have achieved a very ÔManchesterÕ solution, marrying the best of the old with the best of the new to create a business tourism destination that is both original and modern.Ó Ò