Business Development a Visionfor Liverpool Liverpool Vision is the cityÕs economic development companyproviding a single point of access for economic and physicaldevelopment alongside business and enterprise support. Liverpool is a city on the up Š acity transformed into one of theUKÕs leading businessdestinations by an ambitious and far-reaching investment programme.Acity where £4bn has been committedto physical regeneration and investorconfidence is at an all time high.The scale and pace of LiverpoolÕseconomic renaissance has beenimpressive.The cityÕs emergence as acentre for financial and professionalservices,life sciences,creative,digital,knowledge and maritime-relatedindustries is driving the cityÕseconomic growth. The population of Liverpool is agrowing 436,100,sitting at the centreof a large conurbation with 2.22million people all within 30 minutes ofthe city.Some 226,400 jobs featureacross 13,520 workplaces,while athriving undergraduate population of50,000 come from across 100 countriesto study at the cityÕs top institutions.A sure sign of a successful city is thecalibre of companies it attracts.Businesses choose Liverpool for itsskilled workforce,access to newmarkets and quality of life.JP Morgan,Coutts Bank,Prinovis,Novartis,Jaguar/Land Rover,Peel Holdings, Grosvenor Estates and most recentlyMaersk shipping line have all madesignificant investments in recent years.A city on the upSince 2000,the central businessdistrict has expanded significantly,with almost one million sq ft of newoffice space.Liverpool ONE,EuropeÕslargest city centre retail development,opened in May 2008 and hastransformed the city as a shoppinglocation,complementing theupmarket designer shopping available in other new developmentssuch as Metquarter. Science at University of Liverpool Princes Dock - home to KPMGand PricewaterhouseCoopers Jaguar/Land RoverÕs production line in Knowsley Fireworks on LiverpoolÕs famous waterfront