Leisure & Tourism |

Bringing

the World 
to Scotland 
VisitScotland exists to promote Scotland as a tourism destination 
on a national and international level and has a shared ambition to

achieve 50% growth in tourism revenues by 2015. 

B
ecoming involved with VisitScotland, the national tourism organisation, allows a business to take advantage of the organisationŐs experience, influence and knowledge. With 10% of EdinburghŐs workforce employed by the tourism industry (32,000 people), tourism plays a vital role in not only the cityŐs but also ScotlandŐs wider economic success. VisitScotland structures its operational strategies around five core objectives: 
To attract visitors by building a 
successful Scottish tourism brand 
To engage and work in partnership
with the tourism industry

To enhance the visitor experience 
To provide strategic direction to
the industry

To manage its business efficiently
and effectively.


For businesses working in the tourism industry, VisitScotlandŐs Business Development Team can offer support 
Ň 
and advice designed to promote and encourage business growth. 

Tourism now employs 32,000 people in Edinburgh (10% of 
Marketing opportunities 
VisitScotland offers tourism businesses a number of marketing opportunities that they can get involved in from online opportunities to UK/Ireland and International promotional opportunities. 
the cityŐs workforce). 
Inspiring Tourism, The City Ó of Edinburgh Council 2006. 
© Edinburgh Inspiring Capital 
Salisbury Crags